Capital Group

  • Responsive website
  • Web design

Capital Group believes in active as a strategy for managing investments but the cheaper alternative, passive investment management, is on the rise and getting popular. Due to this, Capital Group felt the need to promote active management so, the team redesigned their website to include active content as it relates to the company's philosophy and also, curate insights from advisors and thought leaders. This was achieved by understanding the intended users, creating an ecosystem (to explain the relationship between users, content and platforms), creating and exploring user journeys to inform design process.